Innovation be defined simply as a "new idea, device, or method". Innovation is a diverse activity. In laboratories and factory floors , universities and coffee shops, or even over a beer after work, people are sussing out better ways to do things. There is no monopoly on creative thought. However, innovation is often also viewed as the application of better solutions that meet new requir ements, unarticulated needs, or existing market needs. this is business models that are readily available to markets , governments and society . The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. [ It is related to, but